Attorney · MBA · Engineer
I rebuild outdated websites, run content and AI-search visibility, and put practical AI to work for law firms, professional practices, and startups. One principal does the thinking and the work.
Services
Everything below is delivered by one person. No handoffs, no account managers, no junior staff learning on your budget.
Outdated WordPress or Squarespace site into a fast, modern build that makes your practice look like it's run well, because it is. SEO-safe migration included: your URLs, rankings, and search history survive the move.
Outcome / Credibility
Monthly publishing that gets your firm found, both in Google and in the AI tools your clients now ask first: ChatGPT, Claude, Perplexity, AI Overviews. For law firms, every piece passes attorney-advertising compliance review.
Outcome / Discoverability
Practical AI put to work inside your operations: intake, research, documentation, content workflows, internal tools. Straight answers about what AI can do and what it can't, from someone who builds with it daily.
Outcome / Ownership
Engineering and business strategy from one advisor who has sat on every side of the table: architecture reviews, pitch decks, projections, competitive analysis, and the legal-adjacent judgment most technical advisors can't offer.
Outcome / Intake
Not sure which register you need? Most engagements start with a short working session and a written review of where you stand. Start there.
Operating sequence
The same sequence runs every engagement: website, content, or AI.
01 /
A written findings review of your current site and visibility. Evidence first, ranked by impact on inquiries.
02 /
Positioning, messaging, and intake paths settled before anything gets built. The strategy is the deliverable.
03 /
Production-grade implementation with search equity preserved: URLs, redirects, structured data, Search Console.
04 /
Ongoing care, publishing, and AI-search monitoring so the site keeps compounding instead of quietly going stale.
The Studio · Exhibit A
Every recommendation I make to clients gets tested here first. Seven products designed, built, and operated end to end: App Store review, subscriptions, analytics, support, all of it.
Your daily fuel to stay moving.
Daily fitness motivation with quotes, streaks, and Atlas the bear keeping you accountable.
Fitness & MotivationVISIT →
Should you grill tonight?
Real-time weather analysis with a clear YES/NO verdict, so you stop guessing and start grilling.
Weather & UtilityVISIT →
Quit nicotine, one breath at a time.
A calm companion through cravings, with guided breathing, smart tracking, and gentle motivation.
Health & WellnessVISIT →
Quit drinking, one day at a time.
A calm sobriety companion for cravings, streaks, guided breathing, and no-shame recovery support.
Health & WellnessVISIT →
Track your gut without making it weird.
Private bowel movement logging, pattern insights, and doctor-ready context for digestive health.
Digestive Health
Support for the messy middle.
Mood-aware recovery support with SOS tools and a guided path through the first hard weeks.
Breakup Recovery
Scripts that follow your voice.
An on-device teleprompter that scrolls with your pace, pauses, and ad-libs.
Voice Teleprompter
SHIPPED / 4
IN PIPELINE / 3
PLATFORMS / iOS · WEB
Why this matters to clients: I don't hand you advice I haven't bet my own products on.
About · The Principal
Most business websites fail for more than one reason: unclear positioning, stale content, weak technical structure, missing trust signals. Fixing that takes more than a designer. I look at the whole system: how clients decide, what search engines and AI tools understand, and what you can actually maintain.
Richard T. LoRicco
Attorney (LL.M., J.D., MBA) · Software Engineer
Connecticut-admitted attorney and software engineer with a background across law, real estate, finance, and production web and AI systems. Built and shipped full-stack products, open-source tooling, and the studio's own apps.
A redesign should never cost you the search equity you spent years earning. URLs, rankings, and content history are assets. I treat them like an attorney treats the record.
You'll get straight answers about what's broken, what it costs to fix, and what AI can and can't do for you. No jargon, no upsell theater.
Domain, code, content, analytics, accounts: all yours from day one. If we part ways, you keep a working system, not a hostage.
§ Final / Get in touch
Tell me about your firm, your startup, or your site. Most engagements begin with a short working session and a written review of where you stand. No pitch deck, no pressure.